Even though Russia’s Severstal has grown to become the fourth-biggest player in the U.S. steel industry, the company now wants to trim its North American presence.
The problem is that while Severstal has found a possible buyer for three of its five U.S. mills, few Russian analysts expect the deal to close any time soon. And in the meantime, these operations have already failed to live up to their promise.
In 2007, when Severstal — which has no ADR, so you cannot trade it without a Russian brokerage account — was building out its U.S. footprint, the United States was producing roughly twice as much steel as it does today.
Unfortunately, with steel demand diving in the housing and auto busts, Severstal found itself having paid $2.2 billion for the three units currently on the block.
Today, they may fetch as little as a quarter of that price from private equity funds or foreign competitors.
Brazilian steel makers Gerdau (GGB, quote) and SID (quote) were reportedly approached, but have not exactly jumped at the chance.
There are some hard numbers in the backdrop of this story. U.S. mills only produced 58.2 million tons of steel last year, which was about 1/10 China’s total output of 567.8 million tons.
Although the United States remains one of the top five global centers of the steel industry, the mere fact that U.S. output has declined 40% since 2007 while China’s has edged up 16% speaks volumes.
While the numbers are bearish, news like this takes a little pressure off local names like U.S. Steel (X, quote), Nucor (NUE, quote) and AK Steel (AKS, quote).

Steel prices are strong. These companies should benefit from that, if management can react to the changing environment and scale down accordingly.
And in the meantime, the global players like PKX (quote), MT (quote) and MTL (quote) are still coping with their own problems and riding their own opportunities. This is definitely a sector to watch.